Best of Boston

Suiting up kids in eco-friendly, smart-looking fashions is a cinch at Pure. Nearly all its clothes—Claesen’s onesies, Zutano tops and pants, Katybird dresses—are made from organic cotton and other natural fibers. Both playtime and dress-up options are well represented here, alongside shoes and gifts for wee ones up to age 4 and maternity clothes and yoga wear for Mom.